Mission Statement

Our mission is to assist our clients in solving significant challenges by designing great moments and creating meaningful experiences that put people first. To empower our teams and enable them to explore individual innovations and ideas through creativity and continuous learning. 


Vision Statement

To inspire and contribute to a better world by putting people first. This means meeting human needs through creativity and practical solutions that create change.
— Carey Burke, LabPlay Studio (2018)

Our Goal

We have a mission to be a socially-conscious business and an internationally respected design consultancy. To achieve this, we support our diverse teams in the creation of radical and revolutionary outcomes that have a long-lasting impact for people and our clients. 


Attitudes

I am enough of the artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
— Albert Einstein (1929)

Behaviour

We imagine better realities, explore widely and discover pragmatic solutions while continuously reflecting. Our Mission - Attitudes and Behaviours. LabPlay Studio | A design thinking and research company - Lab Play Studio

Belief

Through collaboration co-working and co-operation we can socially construct a better world. Our Mission - Attitudes and Beliefs. LabPlay Studio | A design thinking and research company - Lab Play Studio

Emotion

Engaging playfully in serious fun, serious business and empathy can bring about an abundance of opportunities. Our Mission - Attitudes and Emotions. LabPlay Studio | A design thinking and research company - Lab Play Studio