LabPlay Studio's Design Thinking Framework and Service Design tool used for Brand Development and Human-Centred Design in Birmingham

LabPlay Studio creates meaningful stories and user journeys for our clients’ customers that lead to a rich connection to their brand, which is built on their vision, values and brand promises.

Brand Development requires the consideration of business strategy, empathy, need-finding and systematic research on target groups to improve a brand, or a users' experience and opinion of a brand. In a climate that is evolving and reshaping business, where people increasingly gravitate to innovations and create relationships with brands, we support our clients in establishing their brand identity, positioning and message. The symbolic relationship between a brand and people can stem from culture, values and fundamental principles on which a brand bases its behaviour. As a result, LabPlay Studio’s design thinking framework is uniquely positioned to extend the value a brand generates for its users.


Case Study

Cultural shift

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