What do you do with an idea?

By Olive Burke, @oliveelmer

Sometimes we come across that moment, you know what I mean that moment when that great idea comes into your mind.

LabPlay Studio's Design Thinking and Innovation Ideas for Brand Development and Human-centred Design

That exciting moment that stood sharply the hair from the back of your head. That moment that turned the surface of your skin into a goosebump bay. That moment that dilated your pupils and somersaulted your heart. That moment when that great idea sneakily past your skull into your brain.

Remember that ah-ha! Moment? Yes, that's the one I am talking about. The good thing is we all have and will experience such moments. They will just appear out of the blue and it doesn't matter if we are cooking or lathering our bodies. Sometimes they happen in our sleep and if we are lucky enough, we get to remember it the next morning, which makes us feel grateful to have had that out of this world-creative idea which has left you feeling great.

So this is when you ask yourself what to do with this idea. Your logic side has left your intuitive side questioning everything you know as you find yourself on a junction leading to three routes.

  1. Do nothing.

  2. Take action.

  3. Go back and act as nothing had happened.

What is your choice?

Number 2? Yes, us too. See the problem is our brain had already stretched, to do nothing and ignore this idea will only stir up not so good emotions that will end up sinking your ship. The best thing to do here is to try to stay afloat, taking action and navigating your ship. But how can one take action and find a solution to their idea?

We believe that there are more than one possibilities for an idea. Take water, for example, it can be ice, snow, rain it's just a matter of expression. We insist on the freedom of expression and this is easily done for a creative individual like you and I. Our minds consciously or not crave for the inner freedom to express our ideas in a number of ways and doing this leads us to the next step into finding a solution to our idea.

The next step, of course, is Expression. We should then ask ourselves what voice are we giving our idea? How will it look like? What will it smell like? Will it be big or small? Fluffy or soft? What body have we given our idea? Finding this out is important because problems can only be solved after addressing wicked questions.

The third step is Creation, this is when the fun begins. We experiment here with colours and medium, we learn with every brush stroke. These lessons help us to see the bigger picture inside the tiny details. Only then is when we take action - the last step. This is when we put our idea out there in its full glory.  We embrace the fear of getting criticised because we know failure has always only lead to one place- success.

What do you do with an idea, we like to know…

Sometimes the answer is in the question. We ought to do something, anything includes freedom to experiment and express it in different ways. Courage to take action and test it so we can learn from it. We love great and creative ideas, we know that great and creative ideas ignite the fire of innovation.  

LabPlay Studio's Design Thinking framework for ideation and Innovation ideas for Brand Development and Human-centred Design.