By Olive Burke, @oliveelmer
Ideas can be communicated in a number of ways and one of LabPlay’s preferred methods of communication is - visual communication.
Visual communication is simply a kind of non-verbal communication that uses images to communicate concepts. It is an impactful way to relay messages clearly, faster and is usually used with companies to deliver a consistent experience with regard to brand development. As a result, visual communication is also used heavily in design thinking and design-based practices as it aids the art of visualisation, which is extremely powerful.
They say a picture is worth a thousand words, and they are absolutely right. Pictures have a way of telling stories, something that is still craved by the human brain. History shows us the power of visual communication from cave drawings to Egyptian hieroglyphs and Mayan text -and how it’s symbolism and messages can stand the test of time.
Meanwhile, in the modern world, a social media post accompanied by an image is 10 times more likely to receive user engagement. Studies say that people remember 80% of what they see, 20% of what they read and 10% of what they hear. It seems like we don’t like reading or listening to information as much as we like looking at shapes and colours.
Reading a piece of text causes our brains to work overtime, you are not only seeing the shapes but you are also translating them usually with an internal monologue. There is no way of telling how long this process lasts, only that the symbolic nature of visual communication can be used to tap into or build upon pre-existing ideas, concepts and thoughts. Hence it's important to use images, static or moving when communicating strategically, regardless of whether it's with your teams, clients or service users.
If you are aiming for information retention, storytelling through visual communication is indeed the preferred method of communication. Take the doodle below, we think this image communicates LabPlay’s mission statement, vision and values perfectly.
‘Our vision, our doodle’
LabPlay Studio is a design thinking and research agency that empowers our clients by inspiring change through innovative and creative solutions that achieve growth and produce competitive advantage.
Everything we do is based on our mantra of developing human-centred user experiences that put people first. We not only want to see the people we work with grow personally and professionally, we want to encourage collaboration and ideas that have a social, economic, cultural or environmental contribution to society. We believe that this will add to a better world, and while it may sound a little bit idealistic. We believe:
This is our piece of visual communication and just what some of the symbolism we are portraying means within the in our doodle, what does your image say about you?