Using creativity and analytical thinking to design products, for service design and strategies that meet the needs of your users’ experience.


Through collaboration and co-design we go on a design thinking journey together. By understanding where you are and where you want to go, and the behaviour of your users, we create radical and incremental innovations. We realise that for organisations, innovating, achieving growth, creating impact or simply just solving problems can be challenging. However, we use a human-centred design framework, which is engaging, fun and produces transformational ideas, solutions and services that enhance your users’ experience. 


LabPlay Studio's Design Thinking - Strategic Services Product and Brand Development Strategy and Policy Design


Service Design | Product & Brand Development | Strategy & Policy Design

LabPlay Studio Service Design, Design Thinking, and User Experience Design


Design Thinking | UX Design | Innovation & Ideation | Design Sprints

LabPlay Studio - Customer Insights, - Focus Groups, User Insights, Marketing Insights, UX Research Consultations, Qualitative Research Design Thinking


Human Centred Design Research | Consultancy | Customer Insights

Move fast. Fail Fast. Test Things. Break Things. Repeat.


Whether you outsource your problems and innovative needs to LabPlay Studio, or we provide you with our pioneering design thinking training, we take a positive approach to failure and risk that delivers value for you and your customers’ specific needs.





Using our creative agency, we provide a full service to achieve business growth, competitive advantage, and differentiation by offering unique solutions for our clients. Whether it is service design, product design or policy design, we are experienced in using design thinking practices and multidisciplinary techniques to benefit your customers. 


Innovation Training Courses

level up with creative confidence

Our innovation workshops can help your in-house teams to level up and upskill by embedding innovative ways of working, thinking and doing that promote organisational and cultural change. Using action-based learning our design thinking courses aid teamwork, creativity and critical analysis. We offer a range of solutions to tackle complex problems or that enhance the internal capability of businesses and organisational learning.

LabPlay Studio offers Ideation and Design Sprint Workshops in Innovation and Design Thinking that enhances creativity, brainstorming. Our design thinking approach and processes creates ideas and Solutions in Birmingham. Lab Play Studio

Design Sprints – Workshops

the art of innovation using designerly thinking

We offer Design Sprints that cover multiple aspects of the Design Thinking and Innovation cycle. We work fast and at speed with our clients collaboratively, while our design thinking methods aid visualisation, creativity, concept development and continuous improvement. Our exciting Design Sprints are designed to add value to the user experience by explicitly addressing both your business’ and customers’ unmet needs.


Introducing new ways of working, new ways of thinking, new ways of doing.


More than just a traditional management consultancy, creative agency or research company, we take a holistic approach to consultancy and action-based research with serious play that stimulates creative growth, engagement, visualisation and ideas - making the everyday journey extraordinary.